Everybody accepts that infidelity and unfaithfulness mean sexual relations with other than one’s mate. Why the same for both, when the sexes are so very different?
This flow of thoughts infiltrates the minds of many females: Husband cheats and wife strikes back by cheating. When I finish below, I hope to show that it merely hides who really cheats first.
As described in post 1693 and elsewhere, women more highly value emotional fidelity than physical fidelity. It doesn’t make a man’s cheating tolerable, but it blesses women with a way to handle and recover from it. I believe that men also have a way to handle and recover from cheating. I share it with you ladies for whatever worth you can make of it.
I posted this at #418 in 2008: “Marriage provides frequent and convenient access to sex in exchange for his independence.” At the altar, men vow to give up something of great value to themselves, specifically their sexual independence. They expect something of equal value in return, namely exclusive access to wife’s sexual assets. View it as ownership, if you care to understand how the male nature works subconsciously.
However, wives don’t vow and obligate themselves to guard and sustain the value of their sexual assets at the level that husbands expect, at the level that matches yielding their independence. If husbands cheat when they break their vows, doesn’t this follow? Unfaithfulness arises in bits and pieces if wives devalue, deny, or discredit their sexual assets! That is the logical conclusion the male nature expects.
We know physical cheating is a particular event. Cheapening a wife’s sexual assets accumulate from much less. They also cause husband’s respect to dwindle and weaken his attachment to her: (I know, it shouldn’t be that way. But I describe how their primal natures work together and how a couple needs female influences that bond tightly in spite of natural pulling apart.)
So, how do wives reduce the value of their sexual assets? They ignore the tremendous value that men place on that greatest of husbandly investments. Instead, wives relegate husbandly investment in her exclusivity to the back burner of life. They view masculine interest in sex as just gettin’ it and gettin’ on with life. Wives can’t accept that men can be more complex than just having enough sex. So focused on the penis, they ignore the male mind. Consequently, far too easily and often, wives cheat husbands in mind and heart when:
- She flirts with other men. The more assertively and often he sees or suspects it, the more her exclusiveness wanes. (In this case, exclusiveness and value are synonymous.)
- She disregards sustaining her daily appeal as husband’s sex object. Husbands feast with their eyes. A daily regimen that foregoes his expectations of her attractiveness reduces the value of her sexual assets, which unintentionally and unfortunately elevates the apparent value of other women.
- She manipulates husband with mind games about sexual availability, and the importance of sex with her dwindles.
- She uses sex as reward and punishment, and her value waxes and wanes with her emotional ups and downs.
- She can’t or doesn’t enable and compliment him by letting him seduce her out of the doldrums or worse. His ability to provide and uplift her spirits thus deteriorates, and her exclusive attachment to him weakens.
- She pesters him for sex when he’s busy and discourages his pestering her when she’s busy or doesn’t feel like it.
- She endlessly demeans men in such ways that husband takes it personally and attaches it to his manliness. Her exclusivity gets swallowed up by her ego.
- She accuses husband of being victim of the male ego, as if she has none.
None of the bullets above constitutes cheating as we commonly think of it. However, the accumulation of many and other subtle offenses over time eat away at wife’s value in husband’s mind and heart. I choose to call that unfaithfulness, because it diminishes ideal fidelity.
By this time, every woman reader will be aghast at such thoughts. How can Guy convert loyal playfulness, faithful innocence, and good intentions into signs of unfaithfulness? Perception is reality. Whatever appears to be, is. If husband perceives wife’s sexual asset value to be less than he bargained for, he’s not morally justified but can easily be naturally inspired to seek action elsewhere.
Husband’s perception of wife’s great value fades away as she betrays, misuses, or fails to sustain her value as also being great to her. His respect declines, because she doesn’t take care to guard the return he expects on his investment. If women ‘kill’ that natural male perception that sexual assets should also be of great value to women, such as demonstrating generally that sex with a female is cheap and easy, then men have reason to feel cheated. The great independence they give up becomes a farce ready for exploitation contrary to avowed obligations.
Thus, a wife displays unfaithfulness without having sexual relations with a man not her husband. If she also physically cheats and husband finds out, it kills his interest in their marriage. His recovery takes the form of moving on. Minor incidents of unfaithfulness build until the physical goes too far. Then with almost religious fervor, husbands dump wives and pass them to someone else.
Without being aware, women effectively send many messages to reduce their sexual asset value, and it promotes if not inspires masculine infidelity. Simply put, if her sexual asset value appears less then he expects at the altar, his obligation weakens for his own fidelity. So, who really triggers whom to cheat first?


Is sex as a reward a bad thing sometimes, as long as it’s available at other times too?
Husbands recover when wives provide that crucial insult.
Does this mean recover as in get over their wife and are able to move on?
I love this advice, the flirting with other men thing is so confusing to many people.
Your Highness Sis,
Yes, ‘recover’ as in get over their wife and move on. I rewrote the paragraph for clarity. Thanks.
Guy
P.S. Uh, oh! I missed your first question. No, it’s not a bad thing. But there’s a feminine way that’s more effective. Instead, shower him with admirations that inspire him to lead you to the bedroom, and then make sure you enjoy it too.
G.
How does wife demonstrate that “sex with women is [not] cheap” without playing hard-to-get after marriage? I seem to remember elsewhere you advise against playing hard-to-get after first sex, but how does one play easy-to-get without making the man perceive that she’s cheap and easy? Maybe I’m missing something. Also, what amounts to flirting in a man’s eyes? And does acceptance of hits by his woman ever look like flirting to her man?
Your Highness Anne,
1. Play hard-to-get after he conquers you for first time sex, and you drive him off unless you convince him that you’ve changed for reasons far more important than mere humanity. Virtual virginity enables a previously cheap woman to recover with the same or other man.
2. Play hard-to-get with husband and cheapen yourself. It both cheapens him and the high value he places on ownership of your sexual assets.
3. In marriage, wife proves she’s not cheap by standing up to principles and standards that elevate her femininity. She coaches husband through foreplay and intimacy afterward. She admires his sexual prowess and confirms his ability to please her sexually. She pleases him non-sexually in ways that remind him to think about sex with her, and then playfully milks him for more attention by admiring more things about him.
4. Men like to exchange looks with women, especially coy ones. They look for flirting, but don’t always find it. It’s not flirting until she transmits a hint or suggestion that intimacy might be forthcoming. So, even if eyes lock on, she’s still in control.
Guy
What do you by mean coaches through intimacy afterwards? What are people doing after sex that I’m missing out on? We just say a quick I love you and fall asleep.
Your Highness Sis,
I refer to three acts of lovemaking: foreplay, intercourse, and an intimate postlude. Nature and personal habit seem to make them come out this way: Men proceed through foreplay too quickly. They dominate both their thinking and lovemaking with intercourse. Women feel shortchanged without a period of intimate bonding to confirm their worth as sex partner. Women enjoy Act III much more when they coach their man to pay more attention to her desires.
You’ll find details in CONTENTS page listed as “Sex in Three Acts….”
Guy
Hi Sis,
I think he just means the intimacy is after the foreplay. That’s how I read it. I know that my husband is always ready for “an amazing night of sleep,” in his words, soon after intimacy.
Your Highness Sarah,
I respond as I did with Sis. I refer to three acts of lovemaking: foreplay, intercourse, and an intimate postlude. Nature and personal habit seem to make them come out this way: Men proceed through foreplay too quickly. They dominate both their thinking and lovemaking with intercourse. Women feel shortchanged without a period of intimate bonding to confirm their worth as sex partner. Women enjoy Act III much more when they coach their man to pay more attention to her desires.
You’ll find details in CONTENTS page listed as “Sex in Three Acts….”
Guy
As a married woman, I have learned some techniques for point number 3 for nonsexual respect; be cheerfully aloof (not calling him at work for every single need during the day or complaining about life in general). I also recommend making an “entrance” even as a married woman (ie., being a bit late to an important event and looking as good as possible. Learning the art of friendliness and conversation elevates a woman in the eyes of a mans co-workers so that they admire his choice of women. It all adds up to making a man feel really good about his wife!
This is something I’ve been thinking about, but can’t wrap my mind around. A slutty wife makes a man look more masculine, more able to conquer a woman, which makes him appreciate her, but it makes her more disrespected and lack of respect makes her more replaceable in the future. Is her self-respect more valuable than making him happiest?
Your Highness Sis,
Perhaps there’s a reason you can’t get your mind wrapped around it. You start with a wrong assumption. If her sluttiness makes him look more masculine and conquest-capable, it’s not her he appreciates but her appearance from which you deduce his abilities. You’re right as you continue with “it makes her more disrespected and lack of respect makes her more replaceable in the future.”
Actually, her slutty appearance reveals lack of self-respect, so she has little capability to earn his respect and the gratitude so essential to make him happy. She doesn’t look as enviable as other women, which means she adds little to generate his happiness. Doesn’t mean he’s not happy but that she contributes little to it. You can bet, though, that his self-respect isn’t nearly as high as that of men with women not slutty-looking.
Guy
*sigh of relief*, I knew you would come to a good conclusion with good reasoning. Thank you so much!
Dear Guy,
I’d like to share a situation that a friend is going through that illustrates many points I have recently read on this blog. I’d love to share this with her, but I am afraid she’d be so offended we’d never speak again. Hopefully other readers will learn from this, as I have. Here goes:
1. My friend has let her appearance go. She often jokes that a good day for her is one that doesn’t require her to wear a bra. She is overweight, and doesn’t get a lot of exercise.
2. About 5 years ago her husband opened a business in another town about 45 miles away. This business requires that he stay in that town at least three times a week to open, or receive shipments very early in the morning.
3. I know that my friend and her husband are both very stuborn and very proud. She nags. He passive-aggressively spends money, or goes on trips. She withholds sex as a form of punishment when she’s angry with him.
4.Lately, the business has not been doing well and this has forced this couple, who used to be very affluent, to resort to shopping at thrift shops, and asking for help from family. Her biggest concern has always been not losing the house, which is in a good school district for their 2 children and where she has always dreamed of living. Anytime he spends money when he is not supposed to, she jumps down his throat. When given money by a relative that was to be spent just for her, she bought an iPad that only she uses.
5. She recently got a job (at his request) and was excited to find that she could wear scrubs to work. She jokes that she gets to wear her pajamas to work.
6. Their level of intimacy is very low. Not that I chat often about this topic with friends, I did ask her once about how often she and her husband had relations, and her reply was maybe once a month, at that.
So, let’s do the math: Henpecked Husband who works out of town comes home to nagging, angry, unkempt, braless wife who feels impoverished, and worried all the time about money. He works very hard, and feels completely under appreciated. Talking with her is not an option because of his pride, and because he knows her well enough to know that she would not listen to reason anyway. Once she started her job, he informed her they were getting a divorce. He will not be moved to go to counseling, or anything. He says infidelity is not the reason (but time, place, and motive have been there for the last 5 years, so…),he just doesn’t want to be married anymore. She was shocked, but relieved that the settlement is generous…she gets to keep the house. Lots of people are patting her on the back and telling her she did nothing wrong. I beg to differ.
I’m sorry this is so long, but this scenario fits so precisely with so much of what you have been saying. Thank you for such refreshing wisdom!
Zorrita,
Your observation of the warning signs with your friend will mature you into a wise woman. You are able to see the danger signs so that when (or if) your friend comes crying to you saying she did “everything” she could and her husband divorced her…you will know better.
Continue to observe others and learn. The same sort of mistakes can go on with wives who keep themselves fit and beautiful and most people would truly not understand why the marriage failed.
We need to be wise women, learning from the mistakes and successes of others (and from wise people like Guy) so that we can warn and counsel those who are ready to receive it and so we can build successful relationships.
I find myself observing and learning from parents as they interact with their children as well. There is much to be learned from both fools and wise people!
Jill Farris
http://www.generationalwomanhood.wordpress.com
Thank you Sir Guy for writing this great post.
Infidelity in itself doesnt shake the foundation of marriage. I see it more as a major symptom of problems often going way back, in the marriage that have simply being ignored either due to ignorance, selfishness or both. Or it may point to poor choice before marriage.
And I agree that many women including myself (long ago, thank goodness) often forget that men have a mind and heart and not only a penis.
There is a life (may I add a great life) beyond infidelity.
For me personally the lessons gained were.
Deeper, better understanding of men and man think.
Enormous spurt of self knowledge and personal growth (of course not immediately after the fact. Process took time)
A lesson on the art of true forgiveness whilst maintaining self respect.
Not to take away from the awful pain and devastation of infidelity and my heart goes out to anyone going through it, I still would not change a thing about what happened. The life lessons I learned from that experience are truly priceless.
In relation to this, my favorite lines from this blog are. Recovery is everything. Action cures fear.
What a shock! In my last relationship I would often initiate sex, and even pester him for sex while he was busy. I’ve a fairly high sex-drive, which I assumed he (and any guy for that matter) saw a blessing. I never thought THAT could actually poison the relationship, since men seem to rank frequent sex #1 on their list of relationship qualities. I can see now that this would not only cheapen my sexual value to him, but also show disrespect for whatever it is he is choosing to spend his time on.
This self-respect thing is tricky. If you bend over backwards for someone, even out of love and respect, they take you for granted. Of course you don’t earn much love if you never go out of your way, either.
Your Highness Meggrz,
Please visualize me typing with a huge early-morning smile on my face. Thanks for teaching me about another dilemma that women continually face. It helps me figure out the details of so many other relationship interactions.
I quote your description of every woman’s dilemma in relationship management. “If you bend over backwards for someone, even out of love and respect, they take you for granted. Of course you don’t earn much love if you never go out of your way, either.” Your brilliant conclusion pinpoints the different dilemma every woman faces in every relationship.
IMHO you offer proof why God designs, Nature endows, and hormones energize women as relationship experts. Men can’t manage the kindness vs. turmoil of relationships, but women can. Their hardheadedness and softheartedness enable them to outperform with quality relationship decisions the hardheaded and hardheartedness of men.
Guy
EDITOR’S NOTE: GUY’S RESPONSE IS SHOWN IN CAPS
Guy, this is a follow up to my last comment which post I forgot about. My question is have you been lately to places where young men in their 20′s hang out? [NO.] Do you listen to their conversations, are you up to date with the flow, terms and manners adopted by these modern men? [NO, AND IT’S REALLY NONE OF MY BUSINESS IF I’M TO REMAIN OBJECTIVE ABOUT THE BLOG THEME.] It seems more and more men are being pretty derogatory in their word against women when they talk to each other. Calling us rude and belittling names such as “pussy” getting pussy” slut, whore, reducing our worth to pieces and laughing all the way through it. Most of the time they don’t really know who the woman is and offend women as a whole just because. Is this how men talk about women who are not their families or close partners? [NO, ITS HOW MEN TALK WHEN THEY’RE TRYING TO EARN THE ADMIRATION OF MALE PEERS. THEY CAN’T EARN (EMPHASIZE EARN) THE ADMIRATION OF GIRLS AND WOMEN, BECAUSE THEY ARE TOO BUSY FINDING FAULT WITH WHO MEN ARE AND WHAT THEY DO.]
Also I want to bring you the following hypothetical situation. Let’s say that it’s true, that what most men want is only sex and let’s say that all the women he meets offer to him with no attachment or pregnancy accidents and then leave. He spends his youth, then his 30′s and 40′s being absolutely serious about nothing and one day he finds himself at 80 living alone in an apartment with nothing but a long line of hookups, with no family, marriages. If men could pick the said hypothetical situation would they get go along with it and never marry or have kids if it was in his power to do so? [NO! WITNESS THE SINGLES OR DIVORCED GUYS STARTING A NEW FAMILY IN THEIR FIFTIES. MEN APPRECIATE GREATLY THE BENEFITS OF GOOD DOMESTIC LIFE. BUT HOW PROMISING DO TODAY’S WOMEN MAKE THEMSELVES FOR IT?]
Would they be absolutely content just leading a life of hookups without truly loving nobody? [NO, NOT USUALLY. YOU MAY HAVE SEEN IT HERE BEFORE, BUT PROMISCUOUS WOMEN TIRE OF BOTH THEIR LIVES AND THEIR SELVES. MEN TO A LESSER DEGREE DO THE SAME. PROMISCUITY OFFERS EMPTINESS WHEN THE SEX SHINE DULLS, THE DYNAMICS OF ANOTHER NEW PARTNER PALES, AND THE PROSPECTS OF INTERMINABLE SEX FINALLY OUTWEIGH ADOLESCENT EGO DRIVE. MOST OF IT FOLLOWS THE PROMISCUOUS PERSON WHO DOESN’T DEVELOP A PERMANENT BUT ENDEARING ATTACHMENT TO A FULFILLING MATE.]
These men are very common these days, it’s just not the bad ones and it’s a scary thought to theorize that men see themselves as separate creatures in which only a small fraction of “penis” interacts with the opposite sex just to get rid of their virginity, for pleasure or necessity, then retreats into his shell once again. As far as human nature goes there is something very wrong with this because both male and female need love and companionship, [YOU HIT A SOUR NOTE. BECAUSE FEMALES NEED LOVE AND COMPANIONSHIP DOESN’T MEAN THAT MEN DO TOO. WOMEN CAN’T CAPTURE AND KEEP A MAN WITH LOVE, AFFECTION, AND COMPANIONSHIP. THOSE THINGS MUST BE BYPRODUCTS. MEN NEED RESPECT FOR WHO THEY ARE AND GRATITUDE FOR WHAT THEY DO. WOMEN WANT TO BE WANTED. MEN WANT TO BE APPRECIATED. THE DIFFERENCE SEEMS IMPOSSIBLE FOR MODERN WOMEN TO COMPREHEND.] this behavior seems socialized and normalized by the media and our society going bonkers in general, it just can’t be that men only want sex right? [RIGHT ON EACH POINT]
Of course, knowing your blog and your style of thinking you could tell me that it is a woman’s job to stop men from doing so, but that would be like “tweaking it’s nature around a bit” or a training but most are not stopped and cheat or dump you when they are not getting whatever is it that they want, so at the end most men still act like men no matter how much I apply your teachings? [OF COURSE. YOU CAN’T CHANGE THE MALE NATURE. YOU CAN ONLY CHANGE FEMALE BEHAVIOR TO CAPITALIZE ON MAN-THINK AND LURE MEN INTO YOUR NET SO YOU CAN SELECT AND KEEP THE ONE BEST SUITED BY YOUR CHARACTER AND TO FULFILL YOUR HOPES AND DREAMS. THIS BLOG INFORMS WOMEN HOW TO FIGURE OUT DOING THAT.]
Am I missing something here? I am finding a greater amount of lonely ladies in the state of Florida, there are lots of men around, but very few are worth to date, [MEN BECOME WHAT WOMEN EXPECT. IF YOU EXPECT THEM NOT TO BE WORTH A DATE, THEY WILL NOT BE WORTH A DATE.] and then we have too many women competing for these same men and of course unless he is a devout christian he’s going to go for the easiest one, leaving 24 year old virgins like me in the dust and forgotten. I hope you have a good answer for me and not a prepacked explanation of what it’s supposed to be cause I have heard it all before. [READ WHAT YOU’VE JUST WRITTEN. DO YOU PERCEIVE A SOUR ATTITUDE? DO MEN SEE PROMISE IN A WOMAN WITH ATTITUDE SEARED AGAINST MEN? YOU MAY HAVE ALSO SEEN THIS HERE: MEN DON’T MARRY BECAUSE OF WHAT WOMEN PROMISE THEM. MEN MARRY BECAUSE THEY SEE PROMISE IN A WOMAN TO BECOME A GOOD MATE. WHEN SHE PROMISES TO BE A GOOD MATE, IT’S HER OPINION AND MEN AREN’T FAMOUS FOR FOLLOWING FEMALE OPINIONS. WHEN HE SEES PROMISE IN A WOMAN, IT’S HIS OPINION AND MEN ARE FAMOUS FOR FOLLOWING THAT.]
(Maybe you should write a different section to help men too, there are issues they should be knowledgeable about on how to treat women) [OTHER LADIES HAVE SUGGESTED THE SAME. I REJECT THE IDEA MOSTLY BECAUSE MEN DON’T LISTEN TO OTHER MEN ABOUT WOMEN. ALSO, MEN LEARN FROM EXPERIENCE, MOSTLY FROM WHAT WOMEN DO AND NOT WHAT THEY SAY.]
HOPE IT’S CLEAR.
GUY
“Men want class more than ass” (valuable words of truth from Mr. Guy IMO)
BOYS who go for the ‘easiest’ one are lacking the quality of character and maturity to be worth considering.
Your Highness Melissa,
Great point nicely phrased.
Guy
Hi your Highness Ballee, Hope you don’t mind me offering the following thoughts. I know nothing about Florida but if it is exceptional in such a high percentage of unworthy men in your perception and within the relevant dating age group (I’m assuming maybe 20 to 30 years old) then really only you can make changes to increase your happiness. Those changes may include planning for and then doing whatever it takes to move to another state. That might include practical things like transferring colleges, finding a rental, getting an extra job to save the necessary money etc and emotional risks that require new reserves of courage – moving away from your family and friends. I know many young men (including my two nephews) in your age group who are respectful to women when in their company – as for what men say to eachother in private I would rather not hear first hand as long as in my company they behave themselves out of a sincere desire not to offend me-and please believe me they do exist. You sound very jaded and I remember from other comments of yours on the blog that this has been going on for some time now. Making MAJOR life changes, beginning with the practical, can jump start a move out of jadedness – and you are young and strong enough to do this if you choose.
It is my understanding that on the theoretical side of things – the *nature* of men and women – that you have misunderstood or mixed up a little what it is that guys\men want and need. It is not ONLY sex that men want and need – they also want to place to rest and prepare for the next day’s battles with their male competitors, they have drives related to gaining respect and self admiration, they are driven to provide, protect, problem solve and the other two Ps (they elude me right now). These things it is possible to have\strive for without women, however men will also do *whatever it takes* to have frequent and convenient access to sex and where things have gone wrong is that, as with the men you describe, ‘whatever it takes’ these days is not much. BUT…as for the men you speculate about whom on their death -beds reflect back on a life where their natures have been fully satiated through hook-ups and little else – I would ask myself and speculate about whether those men have really lived as men are endowed by their natures – have those men fullfilled their drives to provide, protect, problem solve (and the other two) – does spending a lifetime picking up girls with the minimal of effort amount to a rich and deep fullfillment those five ps – much problem solving going on there, much protecting (question mark). The sense of futility experienced by men who have, in a nutshell, failed at living up to the five ps is described IMO in some of the greatest classical literature ever written by MEN the world has ever seen -Doestoevsky’s ‘The Gambler’ and his claasics :Crime and Punishment”, “Demons” and Tolstoy’s “Anna Karenina” (compare Levin with Vronsky), “The Death of Ivan Ilyich”. These authors wrote in the 19th century but their insights into the male nature gone awry are profound and I know that the major themes remain as such in the 21st century.
p.s. you say that you have heard it all before so i thought the authors I cite above may give you a new angle on what it is that you have heard.
Melissa,
I think that you are right about the guys going for easy girls still being “boys.” My brother had two very promiscuous girlfriends in his early twenties, much to my mother’s horror. But guess who he is now engaged to– a much more conservative, sweet girl who loves children and brings covered dishes to our family gatherings! And nobody made the change but him. He grew up, and I’m happy for them both.
Your Highness Sarah,
Let me guess. Your mom said little or nothing to her son but in silent, indirect ways let him figure out that she was displeased. He wasn’t measuring up to her expectations, and so he fell back on her earlier teachings.
After puberty, boys respond much better to mom’s silent displeasure than her preaching. When she preaches, his nature makes him fight back. When she smothers her feelings, lack of confirmation of what she really thinks about male behavior causes doubt in him. His conscience and his nature push him to find more comfortable ways for her, which makes life more pleasing for him. Teens and men don’t forget the hand that rocks the cradle, they just ignore it or fight back if the hand tries to control beyond their maturity.
Guy
Sarah,
She must be a rare and intelligent girl– to recognize his potential and inspire him for the better (unless he shaped up first that is). Congrats to them!
Hola Mr. Guy!
Hope you had a good weekend! Let’s imagine the wife is doing a great job at home and she looks amazing. Her husband is in the military and he is leaving for a whole year. She can stay faithful, it’s easier for her, but can he? What can she do? How can they remain strong in their relationship with such a long time appart? Will he not forget everything they have together from lack of daily reminders?
Your Highness Brown Eyes,
Your questions triggered today’s post 1840. Thanks.
Guy